AEM1230-0923-ToPost - AEM1230 Principles of...

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AEM1230 Principles of Entrepreneurship and Business Wednesday 9/23 Market research The need for market information Gathering information Primary data Secondary data
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Paul Joseph – Simon Management Group
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Paul Joseph – Simon Management Group One of my better clients was just acquired by Sun Microsystems last year. That team? In the was a founding team of four individuals. They started from zero in January of 2000. Okay three years, you know, when technology was in dire straits and the economy sucked, in that three years they created enough value to sell out for almost $200 million. From nothing to $200 million in three years during a bad economy. Why? Very smart. Four people. They came from industry. They were all hired by -- employed by IBM or a division of IBM prior to starting this company. The first thing they did when they started working with my team is step back and they said we have some ideas but we're not going to make a decision until we're sure about those ideas. We need this process to do that and that's what they did. So as a team, the engineer, the CEO, the CTO and the marketing guy all got together and asked the same questions of their market and learned with us in parallel, they doubled the volume of research that we did over that six months because they were doing
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AEM1230-0923-ToPost - AEM1230 Principles of...

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