Industry_AnalysisElectronics_Retailing_Industry

Industry_AnalysisElectronics_Retailing_Industry -...

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Electronic Retailing Industry Vasco Chu Robert Case Friday 9:00AM-10:20AM Anonymous 1
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Electronic Retailing Industry Table of Contents Introduction………………………………………………………………………………1 The Industry’s Dominant Economic Features………………………………………..1 Porter’s Five Forces…………………………………………………………………….4 The Drivers of Change in the Industry and Impact They Will Have………………..6 Companies in the Strongest/Weakest Position………………………………………8 Key Success Factors for Competitive Success…………………………………….10 Industry’s Attractiveness and Prospects for Long-Term Profitability……………..11 Works Cited………………………………………………………………………….…13 2
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Electronic Retailing Industry Introduction Industries in the Electronics and Appliance stores sub sector retail new electronics and appliances from point-of-sale locations. Establishments in this sub sector often operate from locations that have special provision for floor displays requiring special electrical capacity to accommodate the proper demonstration of the products, such as TVs, VCRs, DVD players, PCs, wireless and conventional phones, stereos and speakers, video game consoles, and various home appliances. The staff includes sales personnel knowledgeable in the characteristics and warranties of the line of goods retailed and may also include trained repairpersons to handle the maintenance and repair of the electronic equipment and appliances. (2002 NAICS… 1) The Electronics Retailing Industry (Consumer Electronics—CE) is a highly segmented, fast evolving industry with short product life cycles and high inventory turnover ratios. The current channel leader is Best Buy (Wolf, 84) and all CE retailers are facing increasing competitive maneuvers from discount and online retailers entering or expanding CE market presence. 1 . The Industry’s Dominant Economic Features The overall size of the CE retail industry is $125.69 billion (Heller, DVD… 31) and is represented by several segments within the industry: low-end consumer, usually of high school or college age; high-end consumer, usually mid-30s and up with a successful career; various ethnic groups are beginning to define their own segment, of which the thriving Hispanic market is the largest. Product offerings themselves are 3
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Electronic Retailing Industry heavily divided into various sub-segments, with the largest being: computers representing $49.49 billion of the total market is the largest sub-segment and digital and still cameras being the smallest at $8.79 billion of the total market (Heller, DVD…31).
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