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GLOBALIZATION STRATEGY – 25% Following up on your outsourcing memo, learners will write a recommendation paper to the interviewed entrepreneur that outlines specific criteria to improve processes, expand globally, monitor financial systems, and manage human capital. Learners should include information about ethics/social responsibility, technology systems, and marketing/sales activities within their recommendations. The final deliverable will be a 5-7 page paper which means that the details need to be succinct and specific in a very structured format. The paper should be written in a business format with an executive summary on the first page and supporting material on subsequent pages. A bibliography should also be included to indicate references to the textbook, interview, and other external sources (such as the Wall Street Journal, Business Week, etc.). The purpose of this recommendation paper is to persuade the owner of the company. In order to do this, learners will need to outline a convincing and favorable outcome for the organization. Information provided in the recommendation paper should help the executive(s) make decisions while understanding the economic and social ramifications, both internally and externally, for this expansion. A critical analysis requires the student to do research, both primary and secondary. Primary research will include your field interview as well as discussion with the corporations’ employees, customer service, public relations,
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This note was uploaded on 08/12/2010 for the course BUS BUS1001 taught by Professor Amycusak during the Spring '10 term at Centenary College New Jersey.

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