4545728-Competing-with-Information-Technology - Chapter 2...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 2 Competing with Information Technology James A. O'Brien, and George Marakas. Management Information Systems with MISource 2007, 8 th ed. Boston, MA: McGraw-Hill, Inc., 2007. ISBN: 13 9780073323091
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 2 Competing with Information Technology 2 Identify several basic competitive strategies and explain how a business can use IT to confront the competitive forces faced by a business Identify several strategic uses of IT and give examples of how they give competitive advantages to a business Give examples of how business process reengineering frequently involves the strategic use of IT Identify the business value of using Internet technologies to become an agile competitor or to form a virtual company Explain how knowledge management systems can help a business gain strategic advantages Learning Objectives
Background image of page 2
Chapter 2 Competing with Information Technology 3 Technology is no longer an afterthought in business strategy, but the cause and driver IT can change the way businesses compete A strategic information system is any information system that uses IT to help an organization… Gain a competitive advantage Reduce a competitive disadvantage Or meet other strategic enterprise objectives Strategic IT
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 2 Competing with Information Technology 4 Does IT matter? No Nicholas Carr argues that IT is infrastructure, much like electricity Too commonplace to offer a competitive advantage Yes It is not just networks and computers The important part is the software and information and how IT is used Case 1 GE, Dell, Intel, GM and Others
Background image of page 4
Chapter 2 Competing with Information Technology 5 Do you agree with the argument made by Nicholas Carr to support his position that IT no longer gives companies a competitive advantage? Do you agree with the argument made in support of the competitive advantage that IT can provide to a business? What are several ways that IT could provide competitive advantage to a business? Case Study Questions
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 2 Competing with Information Technology 6 To succeed, a business must develop strategies to counter these forces… Rivalry of competitors within its industry New entrants into an industry and its markets Substitute products that may capture market share Bargaining power of customers Bargaining power of suppliers Competitive Forces
Background image of page 6
Chapter 2 Competing with Information Technology 7 Competitive Forces and Strategies
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 2 Competing with Information Technology 8 Cost Leadership Become low-cost producers Help suppliers or customers reduce costs Increase cost to competitors Example: Priceline uses online seller bidding so the buyer sets the price Differentiation Strategy Differentiate a firm’s products from its competitors’ Focus on a particular segment or niche of market Example: Moen uses online customer design Five Competitive Strategies
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 41

4545728-Competing-with-Information-Technology - Chapter 2...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online