4545590-Data-Resource-Management- - Chapter 5 Data Resource...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 5 Data Resource Management James A. O'Brien, and George Marakas. Management Information Systems with MISource 2007, 8 th ed. Boston, MA: McGraw-Hill, Inc., 2007. ISBN: 13 9780073323091
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 5 Data Resource ManagementChapter 5 2 Explain the business value of implementing data resource management processes and technologies in an organization Outline the advantages of a database management approach to managing the data resources of a business, compared to a file processing approach Explain how database management software helps business professionals and supports the operations and management of a business Provide examples to illustrate the following concepts: Major types of databases Data warehouses and data mining Logical data elements Fundamental database structures Database development Learning Objectives
Background image of page 2
Chapter 5 Data Resource ManagementChapter 5 3 Case 1 Sharing Business Databases Amazon’s data vault Product descriptions Prices Sales rankings Customer reviews Inventory figures Countless other layers of content Took 10 years and a billion dollars to build
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 5 Data Resource ManagementChapter 5 4 Case 1 Sharing Business Databases Amazon opened its data vault in 2002 65,000 developers, businesses, and entrepreneurs have tapped into it Many have become ambitious business partners eBay opened its $3 billion databases in 2003 15,000 developers and others have registered to use it and to access software features 1,000 new applications have appeared 41 percent of eBay’s listings are uploaded to the site using these resources
Background image of page 4
Chapter 5 Data Resource ManagementChapter 5 5 Case 1 Sharing Business Databases Google recently unlocked access to its desktop and paid-search products Dozens of Google-driven services cropped up Developers can grab 1,000 search results a day for free; anything more requires permission In 2005, the Ad-Words paid-search service was opened to outside applications
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 5 Data Resource ManagementChapter 5 6 Case Study Questions What are the business benefits to Amazon and eBay of opening up some of their databases to developers and entrepreneurs? Do you agree with this strategy? What business factors are causing Google to move slowly in opening up its databases? Do you agree with its go-slow strategy? Should other companies follow Amazon and eBay’s lead and open up some of their databases to developers and others? Defend your position with an example of the risks and benefits to an actual company
Background image of page 6
Chapter 5 Data Resource ManagementChapter 5 7 Logical Data Elements
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 5 Data Resource ManagementChapter 5 8 Logical Data Elements Character A single alphabetic, numeric, or other symbol Field or data item Represents an attribute (characteristic or quality) of some entity (object, person, place, event) Example: salary, job title Record Grouping of all the fields used to describe the attributes of an
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 08/15/2010 for the course COMPUTER E IT-402 taught by Professor Muhammadkashifshaikh during the Spring '10 term at Sir Syed University of Engineering &Technology.

Page1 / 61

4545590-Data-Resource-Management- - Chapter 5 Data Resource...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online