4545611-Electronic-Business-Systems-(7) - Chapter 7...

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Chapter 7 Electronic Business Systems James A. O'Brien, and George Marakas. Management Information Systems with MISource 2007, 8 th ed. Boston, MA: McGraw-Hill, Inc., 2007. ISBN: 13 9780073323091
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Chapter 7 Electronic Business Systems 2 Identify the following cross-functional enterprise systems, and give examples of how they can provide significant business value to a company Enterprise application integration Transaction processing systems Enterprise collaboration systems Give examples of how Internet and other information technologies support business processes within the business functions of Accounting, Finance, Human resource management, Marketing, Production, and Operations management Learning Objectives
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Chapter 7 Electronic Business Systems 3 Enterprise Business Systems E-business means using the Internet, other networks, and IT to support Electronic commerce Enterprise communications and collaboration Web-enabled business processes E-commerce is the buying, selling, and marketing of products, services, and information over the Internet and other networks
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Chapter 7 Electronic Business Systems 4 Case 1 Hilton’s Data-Driven Hospitality OnQ is part of Hilton Hotel Corp.’s customer- relationship-management strategy Give employees a clearer idea of who the customers are Track customer experiences Combine with frequent-guest program to build loyalty across eight hotel brands Measure of success is “share of wallet” About 70 percent of OnQ is custom coded
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Chapter 7 Electronic Business Systems 5 Case Study Questions What are the benefits and drawbacks of the OnQ system at Hilton? What does Hilton have to do to create a competitive advantage through OnQ? Is it possible to have too much information about a customer?
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Chapter 7 Electronic Business Systems 6 Cross-Functional Systems Cross the boundaries of traditional business functions Used to reengineer and improve vital business processes all across the enterprise
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Chapter 7 Electronic Business Systems 7 Enterprise Application Architecture
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Chapter 7 Electronic Business Systems 8 Enterprise Application Architecture Provides a conceptual framework Helps visualize the basic components, processes, and interfaces of major e-business applications Focuses on accomplishing fundamental business processes in concert with Customers Suppliers Partners Employees
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Chapter 7 Electronic Business Systems 9 Enterprise Application Architecture Enterprise Resource Planning (ERP) Concentrates on the efficiency of internal production, distribution, and financial processes Customer Relationship Management (CRM) Focuses on acquiring and retaining profitable customers via marketing, sales, and services Partner Relationship Management (PRM) Aims at acquiring and retaining partners who can enhance the selling and distribution of products and services
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Chapter 7 Electronic Business Systems 10
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This note was uploaded on 08/15/2010 for the course COMPUTER E IT-402 taught by Professor Muhammadkashifshaikh during the Spring '10 term at Sir Syed University of Engineering &Technology.

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4545611-Electronic-Business-Systems-(7) - Chapter 7...

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