4545628-Electronic-Commerce-Systems(9) - Chapter 9...

Info iconThis preview shows pages 1–12. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 9 Electronic Commerce Systems James A. O'Brien, and George Marakas. Management Information Systems with MISource 2007, 8 th ed. Boston, MA: McGraw-Hill, Inc., 2007. ISBN: 13 9780073323091
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 9 Electronic Commerce Systems 2 Identify the major categories and trends of e-commerce applications Identify the essential processes of an e-commerce system, and give examples of how they are implemented in e-commerce applications Identify and give examples of several key factors and Web store requirements need to succeed in e- commerce Identify and explain the business value of several types of e-commerce marketplaces Discuss the benefits and trade-offs of several e- commerce clicks and bricks alternatives Learning Objectives
Background image of page 2
Chapter 9 Electronic Commerce Systems 3 Introduction to e-Commerce Electronic commerce encompasses the entire online process of Developing Marketing Selling Delivering Servicing Paying for products and services It relies on the Internet and other information technologies to support every step of the process
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 9 Electronic Commerce Systems 4 Case 1 eBay, Running the Right Play eBay is one of the fastest-growing companies in history, and business is surging 31 sites around the world $1.1 billion in international sales in 2004, and growing twice as fast as the domestic market Half of their 125 million registered users are outside of the United States eBay keeps a playbook Several hundred pages of wisdom collected from worldwide managers
Background image of page 4
Chapter 9 Electronic Commerce Systems 5 Case Study Questions Why has eBay become such a successful and diverse online marketplace? What do you think of eBay’s playbook concept? Why do they call it a playbook? Is eBay’s move into the international arena a good long-term strategy?
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 9 Electronic Commerce Systems 6 The Scope of e-Commerce
Background image of page 6
Chapter 9 Electronic Commerce Systems 7 E-Commerce Technologies
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 9 Electronic Commerce Systems 8 Categories of e-Commerce Business-to-Consumer Virtual storefronts, multimedia catalogs, interactive order processing, electronic payment, online customer support Business-to-Business Electronic business marketplaces, direct links between businesses, auctions and exchanges Consumer-to-Consumer Online auctions, posting to newspaper sites, personal websites, e-commerce portals
Background image of page 8
Chapter 9 Electronic Commerce Systems 9 Essential e-Commerce Architecture
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 9 Electronic Commerce Systems 10 Access Control and Security E-commerce processes must establish mutual trust and secure access between parties User names and passwords Encryption key Digital certificates and signatures Restricted access areas Other people’s accounts Restricted company data Webmaster administration areas
Background image of page 10
Chapter 9 Electronic Commerce Systems 11 Profiling and Personalizing Profiling gathers data on you and your website behavior and choices
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 12
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 47

4545628-Electronic-Commerce-Systems(9) - Chapter 9...

This preview shows document pages 1 - 12. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online