4545650-Developing-BusinessIT-Strategies(11) - Chapter 11...

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Chapter 11 Developing Business/IT Strategies James A. O'Brien, and George Marakas. Management Information Systems with MISource 2007, 8 th ed. Boston, MA: McGraw-Hill, Inc., 2007. ISBN: 13 9780073323091
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Chapter 11 Developing Business/IT Strategies 2 Discuss the role of planning in the business use of information technology, using the scenario approach and planning for competitive advantage as examples Discuss the role of planning and business models in the development of business/IT strategies, architectures, and applications Identify several change management solutions for end user resistance to the implementation of new IT-based business strategies and applications Learning Objectives
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Chapter 11 Developing Business/IT Strategies 3 Planning Fundamentals Information technology has created a seismic shift in the way companies do business Just knowing the importance and structure of e-business is not enough You must create and implement an action plan that allows you to make the transition from an old business design to a new e-business design
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Chapter 11 Developing Business/IT Strategies 4 Case 1 The Portfolio Approach to IT 7-Eleven blends its IT investments with a range of assertive IT practices and capabilities Counselor visits to stores twice a week Delivers of stock three times a day A transparent information infrastructure that links 70,000 computers at stores, headquarters, and supplier sites
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Chapter 11 Developing Business/IT Strategies 5 Case 1 The Portfolio Approach to IT MIT identified four broad classifications of IT investments that can be managed as a portfolio to minimize business risk and optimize return Transactional : used to cut costs or increase throughput for the same cost Informational : provide information for accounting, reporting, compliance, communication, or analysis Strategic : used to gain competitive advantage by supporting entry into new markets or by helping to develop new products, services, or business products Infrastructure : typically aimed at providing a flexible base for future business initiatives or reducing long-term IT costs via consolidation
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Chapter 11 Developing Business/IT Strategies 6 Case Study Questions What is the portfolio management approach to IT planning? Use the four classifications of IT investments and examples of companies in this case to illustrate your answer What are the keys to 7-Eleven Japan’s great success compared to other retailers in Japan? How does IT support such success? How could 7-Eleven Japan do even better? What role would IT play?
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Chapter 11 Developing Business/IT Strategies 7 Components of Organizational Planning
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Chapter 11 Developing Business/IT Strategies 8 Planning Strategic Planning Deals with the development of an organization’s mission, goals, strategies, and policies Begins with strategic visioning questions Tactical Planning The setting of objectives and the development
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This note was uploaded on 08/15/2010 for the course COMPUTER E IT-402 taught by Professor Muhammadkashifshaikh during the Spring '10 term at Sir Syed University of Engineering &Technology.

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4545650-Developing-BusinessIT-Strategies(11) - Chapter 11...

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