CHAPTER 5 QUIZ QUESTIONS - Answers

CHAPTER 5 QUIZ QUESTIONS - Answers - CHAPTER QUIZ QUESTIONS...

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CHAPTER QUIZ QUESTIONS True/False 1. The Internet is an example of a robust network design. (T) 2. Some organizations use a website for only internal communications. (T) 3. The online auction is an example of a "transaction enabler" Internet service model. (F) 4. A "portal" is useful when searching for information. (T) 5. The electronic service product dimension is defined in terms service content. (F) 6. Electronic services share many of the characteristics of traditional services. (T) 7. The electronic service process dimension includes online and offline activities. (T) 8. Scalability is a measure of how unit variable cost relates to transaction volume. (T) 9. In general, E-service approaches infinite scalability. (T) 10. Healthcare is an example of a service that exhibits high scalability. (F) 11. The rush for market share to cover fixed costs is an e-commerce phenomenon that is driven by the economics of scalability. (T) 12. Kelly Blue Book (kkb.com) is an example of an e-service that requires a call centers. (F) 13. eBay is an example of an intermediary business model. (T) 14. Value Net Integrator is an e-business model that provides value by integrating a full range of services in one domain. (F) 15. Convenience is a competitive differentiation feature of a traditional service as personalization is for an E-service. (F) 16. Reliance on a computer is an advantage of online shopping. (F) 17. Less price and selection control is a disadvantage of online shopping. (T) 18. A customer’s modem capability could contribute to heterogeneity in speed of delivery. (T)
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This note was uploaded on 08/19/2010 for the course MGM 234 taught by Professor Turk during the Spring '10 term at Franklin W. Olin College of Engineering.

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CHAPTER 5 QUIZ QUESTIONS - Answers - CHAPTER QUIZ QUESTIONS...

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