ch8 - ch8 Student: _ Matching Strategy to the Situation 1....

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ch8 Student: ___________________________________________________________________________ Matching Strategy to the Situation 1. The most important drivers shaping a company's most appealing strategic options fall into two broad categories: A. A company's core competencies and the make-up of its value chain B. The company's financial condition and its current reputation/image with buyers C. The nature of industry and competitive conditions and the firm's own resource strengths and weaknesses, competitive capabilities, opportunities and threats and market position D. A company's internal strengths and weaknesses and its external opportunities and threats E. The company's competitive strength vis-à-vis rivals and which strategic group it is in Strategies for Competing in Emerging Industries 2. Which of the following is not usually a characteristic of competing in an emerging industry? A. There's much speculation about how the industry will function, how fast it will grow and how big it will get; moreover, the sparse historical market information that is available is virtually useless in making sales and profit projections B. Technological know-how is freely shared and exchanged among the early participants, with no competitive advantage attached to patents and proprietary technology C. There is uncertainty regarding which of several competing technologies will win out or which product attributes will win the greatest buyer favor and drive buyer purchases D. Many potential buyers expect first-generation products to be rapidly improved and delay their purchase until technology and product design mature E. Entry barriers tend to be relatively low 3. Which of the following is not a typical feature of an emerging industry or a challenge that companies in emerging industries have to contend with and try to overcome? against rivals to patent the industry's technology B. Many potential buyers expect first-generation products to be rapidly improved and delay their purchase until technology and product design mature C. The marketing challenge is to induce first-time purchase and overcome customer concerns about product features, performance reliability and conflicting claims of rival firms D. Strong learning and experience curve effects may be present, allowing significant price reductions as volume builds and costs fall E. There are often uncertainties surrounding an emerging industry's technology and there may also be no consensus regarding which product attributes will prove decisive in winning buyer favor 1
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4. To be successful in emerging industries, companies usually have to fashion a strategy that includes such strategic elements as A. Avoiding the "first mover disadvantages" associated with making early commitments to alternative technologies, wider product selection, different styling or new distribution channels B. Building core competencies and competitive capabilities rapidly so as to avoid having to enter into
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ch8 - ch8 Student: _ Matching Strategy to the Situation 1....

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