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Defining Marketing Paper - Defining Marketing 1 Defining...

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Defining Marketing 1 Defining Marketing Paper David Trejo February 22, 2010 MKT 421 - Marketing Instructor: Scott Smith
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Defining Marketing 2 Defining Marketing Paper In today’s global market, success of an organization depends on many variables. Marketing is one of those variables which cannot be overlooked. Marketing plays a major role in how to reach consumers or how to target a certain market. An organization which sells goods or services invests large amounts of their resources in marketing in order to discover how they can best market their product. This paper will define marketing, give a personal definition of marketing from the writer of this paper’s point of view, and explain the importance of marketing in organizational success. Definition of marketing Marketing is the process an organization takes in order to move customers to purchase either a good or service the organization produces. In its basic definition, marketing is the process of selling an organization’s product (Marketing, 2010). Marketing is an important function of any organization. Marketing involves planning and executing phases of conception, pricing, promoting, and distribution of goods or services (American Marketing Association, 2007). Marketing can also be defined as a set of procedures for creating, advertising, and delivering value to customers. Marketing also
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