Conceptualizing a Business Paper

Conceptualizing a Business Paper -...

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Conceptualizing a Business     1 Conceptualizing a Business Paper David Trejo May 17, 2010 BUS475 – Integrated Business Topics Facilitator: Todd Goodling
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Conceptualizing a Business     2 Conceptualizing a Business A goal of an organization’s mission statement is to promote its goals, vision, and identify its target customers. An organization’s mission statement should be shared with all employees, so that all employees are aware of what the organization’s target is (Strategic Management, 2005). In the Strategic Planning Paper, the writer of this paper expressed his desire to open a tax preparation and document services business that will primarily cater to the Latino community. This paper will expand on the business strategy by defining the business, services, and customers by developing a mission statement; create a vision for the business; define guiding principles; and evaluate how the business’ customers needs’ will be addressed. Mission Statement The writer of this paper will name his business “Speedy Returns - Tax Services” and will have the following mission statement proudly displayed at the front entrance to the business: It is the mission of Speedy Returns to be the premiere tax preparation and document services company. Speedy Returns’ employees will conduct themselves in a professional, courteous, and friendly manner. Our customers will want to return year-after-year due to our relentless pursuit of customer satisfaction and fast services. At Speedy Returns, our customers are first. Vision Statement An organization’s vision statement defines what direction the company will take in order to achieve its goals (Strategic Management, 2005). A vision can be defined as an organization’s
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This note was uploaded on 08/21/2010 for the course BUS BUS471 taught by Professor Mr.torts during the Fall '09 term at DeVry Long Beach.

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Conceptualizing a Business Paper -...

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