SWOTT Analysis of Candy Business 2
SWOTT Analysis Paper and Table
The SWOTT analysis of Speedy Returns is based on several business environmental
factors. Environmental analysis is the evaluation, monitoring and dissemination of information
from the external and internal environment to the key people in the organization (Bradford &
Duncan, 2000). Knowing how to take advantage of its internal and external environmental
factors will be key to Speedy Returns in an effort to ensure its long term profit by avoiding the
hurdles, which might come in the way of effective strategic planning. This paper will expand on
Speedy Returns strategic planning by conducting and internal and external environmental
analysis, a SWOTT table will summarize the external and internal forces, and provide a synopsis
of seven of the forces and trends.
External forces and trends main issues to consider are Legal and regulatory, global,
economic, technological, innovation, social, environmental, competitive analysis (Pierce, 2005).
Main considerations internal forces and trends are strategy, structures, processes and systems,
resources, goals, strategic capabilities, culture, technologies, innovations, intellectual property,
and leadership (Pierce & Robinson, 2005). A SWOTT table analysis of these forces is of great
benefit for an organization and aids in understanding the strength, weakness, opportunity, threats
and trends of each factor.