Week 3 - SWOTT - • Keeping fresh products stocked...

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Strengths Largest natural food supermarket in the United States Marketing Strategy (Store locations) High-level of customer service Instills a sense of purpose in employees Carries only natural and organic products Employee training Weakness Perishable produce, meat and prepared foods Limited organic food output from United States farmland Higher prices
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Unformatted text preview: • Keeping fresh products stocked Opportunities • Healthy diet plans • Improved shopping experience • Aging Baby Boomers • Continued growth of natural food sales Threats • Competition of other natural food grocery stores • Supermarket volume pricing • Potential changes in the availability of natural and organic products •...
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