BrewDog Scottish Craft Beer Company V2.docx - https\/\/article?id=Japan Success is Brewing for Scottish Craft Beer Company BrewDog \u201cThe

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Success is Brewing for Scottish Craft Beer Company BrewDog “The BrewDog business model and attitude is based on always having something fresh and new on offer – we won’t ever lose our rebellious edge.” Neil Taylor – BrewDog Head of International Bars Founders of BrewDog, proud Scots James Watt and Martin Dickie, were school friends and beer aficionados, fans of very hoppy IPAs (India Pale Ale) of the kind that couldn’t be found in Britain. The solution? They began to brew their own. Their flagship beer, Punk IPA, is their best-selling flavour. They started out in April 2007, selling their product, which they produced in a cobbled together beer brewing kit to sell at local markets, but have since grown into a 350- employee business with an upcoming expansion of a new brewery in the works. Neil Taylor, the BrewDog Head of International Bars, was recently in Tokyo and spoke about the company’s journey at a British Chamber of Commerce event, which was held at the bar in Roppongi. “Our mission is to make people as passionate about great beer as we
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  • Winter '08
  • Jean-Christian Lambelet
  • Brewing, Brewdog, Scottish Craft Beer Company

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