NICOLAS PAYEN BM3 GREENLIGHT CASE Greenlight is a company who is producing biodegradable packaging for consumers and companies. We can see that greenlight is aware of sustainable development and create an innovative market around it, that Is attracting a consumer which can be considered as a “greener” for the positive impact of the company. A biodegradable plastic bag is really good viewed nowadays, so it’s a good reason to help the planet and the company at the same time. The “green” trend represents a benefit value for a lot of people, cause they are worried about the planet. Globalization is the key for a lot of exchanges and greenlight’s solution is appreciated. They want to use their “green” reputation to promote their product to the aim of companies. Here we have the launch of two new products, the first one is the Opus Air Cushion System and the other one is the Opus Air Cushion System. They are the only air cushion packaging system created to be used with biodegradable and recycled films.
- Winter '08
- Jean-Christian Lambelet
- Biodegradable plastic, Greenlight