Business Plan

Business Plan - Executive Summary Rationale: Many wineries...

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Executive Summary Rationale: Many wineries surround the Madison area, however these wineries are not open during normal business hours. Most wineries are closed Sunday thru Tuesday, open during the day Wednesday and Thursday, and open after 3:00 pm on Friday and Saturday. For the people that would like to drink the wine from these wineries, these hours are inconvenient. This opens up an opportunity for a winery store that sells these locally made wines for the people that would like to buy them when the wineries are not open. Objective: Winers Welcomed will be a full-service retail merchant of locally made wines in the Madison area. It will distinguish itself from the competition and capture market share by securing a prime storefront location in the Historical Madison Village. It will follow the best practices of its retail category leaders, with particular emphasis on excellent customer service, a broad selection of quality inventory, and competitive pricing. 1.1 Mission Our mission is to develop into the best location to buy wine in Madison, which will be measured by our growth in sales, and in opinions and ratings published in the media. Inventory and sales records will be computerized, to allow the company to identify and exploit best selling products, anticipate demand, manage cash flows, assist with revenue growth plans, and optimize supplier/distributor relationships. Goals: Earn and maintain Winers Welcomed's rating as one of the best stores in the Madison wine retail trade business. Achieve a profitable return on investment within three years. Attract talented and motivated staff. Company Summary Winers Welcomed will be a Madison retailer of locally made wines. The company will be formed as a sole proprietorship in which Dirk Turkenburg invested money to help start up the business. 2.1 Company Ownership The following table outlines the start-up expenses, assets, funding, and liabilities. Start-up Requirements Legal $392.00 Advertising and Promotion $200.00
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Staff and Training $1,728.00 Total Start-up Expenses $2,320.00 Start-up Assets Cash $75,000.00 Start-up Inventory $7,192.00 Equipment $22,627.99 Total Assets $104,819.99 Total Requirements $107,139.99 2.2 Company Locations and Facilities Winers Welcomed will be located in Madison’s Historical Village. The site is a central location in Madison, and on a main road so it is easily accessible from surrounding towns. The location is also approximately 2 miles north of a major interstate highway. Our storefront will be prime retail space on the east side of the Historical Village at 459 East Main Street. The store is
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Business Plan - Executive Summary Rationale: Many wineries...

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