4870+1st+Day+(Intro-Ch.+1)

4870+1st+Day+(Intro-Ch.+1) - Personal Training Sports...

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MKTG 4870 Sports Marketing
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Sports Marketing Introduction Personal And you? Experience Education Research
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Syllabus Exams Project Assignments Fantasy Marketing Att. Quizzes
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Off to the Races What is Sports Marketing? Application of marketing principles and process to sport products and marketing of nonsports products through sport Sport as entertainment and more Marketing Orientation evolution
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Sports Industry $200 BILLION …and GROWING!!! Attendance Media Employment Structure New sports
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Sports Event Pyramid (Ladder) Global Events International Events National Events Regional Events Local Events
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4 P’s Product Promotion Price P’distribution
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“To and fro” Marketing of sports Marketing through sports
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Competition More discretionary income Spend it on what? Other sports On self or as a spectator Arts Material goods Where? Tampa Bay
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Products Goods / Services Events Sporting Goods
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Unformatted text preview: Personal Training Sports Information Multidimensional Body Mind Heart (Affect) Consumers Spectators Participants Organized Unorganized Amateur Sponsors (Corporate) Strategic Sports Marketing Process Planning Implementing Controlling Economic Impact One-day event (Super Bowl $215 million) Multiday Event (Ryder Cup $140 mil) Participation/ rec. activity (Golf in Mich ($950 mil) Professional team or arena (Texas Rangers $155) Aggregate Direct spending Indirect transportation, meals, etc. Multiplier (1.3 to 3.0) Careers in sports What do you want to do? Sales Advertising Research Hospitality Facilities management PR Agents Retailing Sponsorship Purchasing / evaluation Participation center mgmt...
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4870+1st+Day+(Intro-Ch.+1) - Personal Training Sports...

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