SIE 415 Course Overview-2

SIE 415 Course Overview-2 - Fall 2010TECHNICAL SALES AND...

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Fall 2010 TECHNICAL SALES AND MARKETING SIE 415 Biological Sciences West, Room 208 Instructor: Mrs. Jennifer Horner hornerj@d2l.arizona.edu or hornerj@email.arizona.edu (520) 400-7700 Office Location: ENGR Bldg, Room 255 Office Hours:Tuesday9:30 - 10:30am; Thursday 1:00 – 1:45 pm Learning Objectives: a Develop a fundamental understanding of the technical sales and marketing professions. i Understand the different phases of the technical salesprocess. i Improve technical communicationskills, in general, and technical marketingcommunication skills, in particular. i Understand the importance of relationship selling. i Prepare for a career as a technical sales professionalor a career working with technical sales professionals. Course Format: a The intent of this course is to provide students with an understanding of the technical marketing and sales processesthrough a variety of experiences. i
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SIE 415 Course Overview-2 - Fall 2010TECHNICAL SALES AND...

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