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Unformatted text preview: Public Health Nutrition: 11(9), 881886 doi:10.1017/S136898000800284X Short communication The Sydney Principles for reducing the commercial promotion of foods and beverages to children Boyd Swinburn 1, *, Gary Sacks 1 , Tim Lobstein 2 , Neville Rigby 2 , Louise A Baur 3 , Kelly D Brownell 4 , Tim Gill 5 , Jaap Seidell 6 and Shiriki Kumanyika 7 , as the International Obesity Taskforce Working Group on Marketing to Children 1 WHO Collaborating Centre for Obesity Prevention, School of Exercise and Nutrition Sciences, Deakin University, 221 Burwood Highway, Burwood, Victoria 3125, Australia: 2 International Obesity Taskforce/ International Association for the Study of Obesity, London, UK: 3 Discipline of Paediatrics and Child Health, University of Sydney, Sydney, Australia: 4 Rudd Center for Food Policy and Obesity, Yale University, New Haven, CT, USA: 5 Centre for Public Health Nutrition, University of Sydney, Sydney, Australia: 6 Institute for Health Sciences, Free University, Amsterdam, The Netherlands: 7 School of Medicine, University of Pennsylvania, Philadelphia, PA, USA Submitted 24 September 2007: Accepted 20 March 2008: First published online 29 May 2008 Abstract A set of seven principles (the Sydney Principles) was developed by an International Obesity Taskforce (IOTF) Working Group to guide action on changing food and beverage marketing practices that target children. The aim of the present commu- nication is to present the Sydney Principles and report on feedback received from a global consultation (November 2006 to April 2007) on the Principles. The Principles state that actions to reduce marketing to children should: (i) support the rights of children; (ii) afford substantial protection to children; (iii) be statutory in nature; (iv) take a wide definition of commercial promotions; (v) guarantee commercial-free childhood settings; (vi) include cross-border media; and (vii) be evaluated, monitored and enforced. The draft principles were widely disseminated and 220 responses were received from professional and scientific associations, consumer bodies, industry bodies, health professionals and others. There was virtually universal agreement on the need to have a set of principles to guide action in this contentious area of marketing to children. Apart from industry opposition to the third principle calling for a statutory approach and several comments about the implementation chal- lenges, there was strong support for each of the Sydney Principles. Feedback on two specific issues of contention related to the age range to which restrictions should apply (most nominating age 16 or 18 years) and the types of products to be included (31 % nominating all products, 24 % all food and beverages, and 45 % energy-dense, nutrient-poor foods and beverages)....
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This note was uploaded on 08/24/2010 for the course PSYC 123 taught by Professor Kellybrownell during the Spring '08 term at Yale.
- Spring '08