M4430+7+Preparing+Market+Analysis+Reports

M4430+7+Preparing+Market+Analysis+Reports - Preparing...

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Preparing Market Analysis Reports William R. Forrester, Ph.D.
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Objectives Three main purposes To cheerlead good writing Structure for organizing the paper Tables Documentation Plagiarism
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Good writing Is important in the business world A skill that can be learned Commitment Effort Persistence
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Good writing tips Write and rewrite Edit Synthesis Uniformity of style Speak it
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Report Format Title page Table of Contents Summary Introduction Body Conclusions and Recommendations Appendix
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Title page Subject of the report Name of the organization (or individual) to whom it is made Name of the organization (or individuals) submitting it Date
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Table of Contents In order of appearance Divisions and subdivisions with page references Tables and figures with page references
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Executive Summary The most important single component Gives the high points of the entire paper Key findings Conclusions Implications & recommendations
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M4430+7+Preparing+Market+Analysis+Reports - Preparing...

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