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Unformatted text preview: MULTIPLE CHOICE 31. __________ describes how an organization matches its own capabilities with the opportunities in the marketplace to accomplish its overall objectives. a. Strategy b. Planning c. Learning and growth perspective d. Customer perspective Answer: 32. a Difficulty: 1 Objective: 1 Which of the following is NOT a force that shapes an organization s profit potential? a. Competitors b. Equivalent products c. Bargaining power of input suppliers d. All of the above influence profit potential. Answer: d Difficulty: 2 Objective: 1 33. __________ is an organization s ability to offer products or services that are perceived by its customers as being superior and unique relative to those of its competitors. a. Strategy b. Product differentiation c. Cost leadership d. The balanced scorecard Answer: b Difficulty: 1 Objective: 1 34. __________ is an organization s ability to achieve low costs relative to competitors through productivity and efficiency improvements, elimination of waste, and tight cost control. a. Strategy b. Product differentiation c. Cost leadership d. The balanced scorecard Answer: c Difficulty: 1 Objective: 1 35. An organization that is using the product differentiation approach would a. focus on tight cost control. b. carefully cultivate their brands. c. provide products that are similar to competitors. d. offer products at a lower cost than competitors. Answer: b Difficulty: 2 Objective: 1 Chapter 13 Page 5 36. An organization that is using the cost leadership approach would a. incur costs for innovative R&D. b. provide products at a higher cost than competitors. c. focus on productivity through efficiency improvements. d. bring products to market rapidly. Answer: c Difficulty: 2 Objective: 1 37. __________ is the fundamental rethinking and redesign of business processes to achieve improvements in critical measures of performance such as cost, quality, service, speed, and customer satisfaction. a. Strategy b. Customer perspective c. Learning and growth perspective d. Reengineering Answer: d Difficulty: 1 Objective: 2 38. Successful reengineering involves a. cutting across functional lines to focus on the entire business process. b. redefining the roles and responsibilities of employees. c. using information technology. d. all of the above. Answer: d Difficulty: 2 Objective: 2 39. __________ translates an organization s mission and strategy into a comprehensive set of performance measures that provide the framework for implementing its strategy. a. Productivity component b. Product differentiation c. Cost leadership d. The balanced scorecard Answer: d Difficulty: 1 Objective: 3 40. The purpose of the balanced scorecard is BEST described as helping an organization a. develop customer relations. b. mobilize employee skills for continuous improvements in processing capabilities, quality, and response times. c. introduce innovative products and services desired by target customers. d. translate an organization s mission and strategy into a set of performance measures that help to implement the strategy. into a set of performance measures that help to implement the strategy....
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This note was uploaded on 08/28/2010 for the course ACCTG 101 taught by Professor Smith during the Spring '10 term at Alabama State University.
- Spring '10