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Unformatted text preview: YOU” Social Media: Align Social marketing strategies • Facebook group offering special coupons to “Fan’s Only” • Twitter feed offering relaxation & Yoga tips daily Brand Positioning: In order to not compete with the parent company, Red Bull, Midnight Sheep will specifically target to 25-65 Working Adult demographic. Designed to activate relaxation and calmness, the product is focused on the working adult as an after work beverage. Financial Objectives: Red Bull has allocated approximately $11 Million Dollars for our initial year of Marketing. The objective is to use our introductory marketing to gain enough sales and market penetration to be financially independent by 2011....
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- Spring '08
- Marketing, Midnight Sheep