Leonard v. Pepsico

Leonard v. Pepsico - Leonard v. Pepsico 210 F. 3d (2d Cir....

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Leonard v. Pepsico 210 F. 3d (2d Cir. 2000) Facts: In 1995, defendant-appellee Pepsico, Inc. conducted a promotion in which it offered merchandise in exchange for “points” earned by purchasing Pepsi Cola. A television commercial aired by Pepsico depicted a teenager gloating over various items of merchandise earned by Pepsi points, and culminated in the teenager arriving at high school in a Harrier Jet, a fighter aircraft of the United States Marine Corps. For each item of merchandise sported by the teenager (a T shirt, a jacket, sunglasses), the ad noted the number of Pepsi points needed to get it. When the teenager is shown in the jet, the ad prices it as 7 million points. Plaintiff-appellant John D.R. Leonard alleges that the ad was an offer, that he accepted the offer by tendering the equivalent of 7 million points, and that Pepsico has breached its contract to deliver the Harrier jet. Pepsico characterizes the use of the Harrier jet in the ad as a hyperbolic joke (“zany humor”), cites the ad's reference to offering details contained
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