assignment 1- Banyan Tree.docx - Humber College Assignment#1 Banyan Tree Branding the Intangible MKTG \u2013 150 \u2013 0NK Professor Nancy Mancini By Alex

assignment 1- Banyan Tree.docx - Humber College...

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Humber College Assignment #1: Banyan Tree: Branding the Intangible MKTG – 150 – 0NK Professor: Nancy Mancini By Alex Guzman N01398056 February 16, 2020
MKTG-150-0NK Case Study #1 Alex Guzman N01398056 Banyan Tree: Branding the Intangible 1.What is Banyan Tree’s service offering? (2 marks)According to the article, Bayan Tree’s offers a wide variety of premium services such as, luxury resorts, hotels, SPAs, residences, club memberships, retail outlets, and museums. 2.What is their positioning statement? (2 marks) 3.What is Banyan Tree’s brand value and why is it important to them? (2 marks)

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