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Humber CollegeAssignment #1: Banyan Tree: Branding the IntangibleMKTG – 150 – 0NKProfessor: Nancy ManciniByAlex Guzman N01398056 February 16, 2020
MKTG-150-0NKCase Study #1Alex Guzman N01398056Banyan Tree: Branding the Intangible1.What is Banyan Tree’s service offering? (2 marks)According to the article, Bayan Tree’s offers a wide variety of premium services such as, luxury resorts, hotels, SPAs, residences, club memberships, retail outlets, and museums. 2.What is their positioning statement? (2 marks)3.What is Banyan Tree’s brand value and why is it important to them? (2 marks)