General Psychology_Doran_Date__031710

General Psychology_Doran_Date__031710 - Chapter 6...

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Chapter 6: Learning (Continued) Classical Conditioning in Everyday Life: advertising relies on these learned associations and conditioned emotional responses conditioning and emotional response o example: want you to associate beer with an emotional response conditioning and physiological response conditioned fears = phobias Operant Conditioning: a form of learning in which responses come to be controlled by their consequences o associate response with its consequence o behavior becomes more or less probable depending on its consequences Thorndike’s law of effect o if a response in the presence of a stimulus leads to satisfying effects, the association between the stimulus and response is strengthened Skinner’s principle of reinforcement: organisms tend to repeat responses that are allowed by favorable consequences o reinforcement: when an event following a response increases an organism’s tendency to make that response Terminology and Procedures: operant conditioning typically leads to voluntary responses versus the almost automatic of classical reinforcement contingencies : the circumstances that determine whether responses lead to the presentation of reinforces typical experiment: place a rat or pigeon in an operant chamber of “Skinner box” o a small enclosure in which an animal can make a specific response that
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General Psychology_Doran_Date__031710 - Chapter 6...

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