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Unformatted text preview: -Demonstrations for durables: test drive cars, software demos, music-Demonstrations for services: cleaning, trial lawn care, free carpet cleaning Encourage free trial-Example prescription drugs; consumer= doctor and buyer = patient Limits of attention-Attention can be grabbed or given (voluntary) or through advertisements (involuntary) Allocation of attention-Something close vs. something far; we are more effected by events that are closer How to grad consumers’ attention?-Through colors-Celebrities so offer a sense of familiarity to consumers Sex up your MKT Campaign?!-Self preservation is what we need to live (food and water)-Is the emphasis on sex a good thing? o When the product is important to you than you won’t take the risk of “sexing it up” Repetitions can also work against you-People didn’t read the word NOT-It should say, we fixed it, not we screwed up again...
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- Spring '08
- Decision Making, Decision making software, Unsolved problems in neuroscience