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Unformatted text preview: products (example of manipulation)-Independence of irrelevant alternatives o If you prefer brand A over brand B then by adding C you should not change the way you feel about A and B The decision making process in detail-Need recognition, attention and comprehension process, memorizations, judgments, choice and post purchase behavior (KNOW THESE IN DEPTH) Go on class website and look at the consumer behavior case study answers, will be important and most likely on the test...
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This note was uploaded on 08/30/2010 for the course BUAD 301 taught by Professor Mcnutt during the Spring '08 term at University of Delaware.
- Spring '08