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Unformatted text preview: matter go to next aspect-Elimination-by-aspect : cut off (ex. At least 4 bedrooms)-Conjunctive : first that meets the cut off-Disjunctive: minimum one cutoff Donald Trump-Concept on Exam!-Non diagnostic- does not differential between the alternative Determinants of choice strategy-When one attribute will compensate for another compensatory strategy How much is consumed-75% more in shorter glasses than skinner glasses Post consumption feelings-Want to know if you will buy it again/how quick you will purchase again-If you like the product you will be less price sensitive and probably buy it again-If don’t like it then you won’t come back and will spread negativity through word of mouth...
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This note was uploaded on 08/30/2010 for the course BUAD 301 taught by Professor Mcnutt during the Spring '08 term at University of Delaware.
- Spring '08