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Unformatted text preview: o Augmented: warranty, customer service, financing offer, free shipping Facebook Core: network, need to belong (to a group) Tangible: messaging, pictures Augmented: security services, feedback opinion based! Branding-Differentiates product from the competition Why Brand? Establish integrity/consistency so people buy from you and not competitors-Signal quality (brand loyalty) o Example: Usa vs. U.S.A P&G Satanic Symbol-Basically to show you how sometimes your brand symbol can backfire Brand equity How much more money consumers will pay for a specific brand-Pyramid= important Business week Ranking of top (brands) global brands-Coca-Cola or Google were 1 st Brand Strategies-Know the Square and what it means-Examples: o Yoplait adds different flavored yogurt (line extension) o Crest started to make tooth brushes (brand extension) o Tide, Gain, Drift by P&G (multi brands)...
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This note was uploaded on 08/30/2010 for the course BUAD 301 taught by Professor Mcnutt during the Spring '08 term at University of Delaware.
- Spring '08