Intro to Marketing_Herzenstein_Date_020810

Intro to Marketing_Herzenstein_Date_020810 -...

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These notes go with the Introduction to Marketing slides Bossa Nova Beverage group - Price high because of quality of product, willingness of customers to pay, and to reimburse yourself for stating the business What is Marketing? - CMO= Chief Marketing Officer Why study Marketing? - Ask the question about how you allocate your day between the listed to activities because marketers want to know where you spend your time and money What is your Product? - Advertisements sell a fantasy; much more than just the product itself How to Avoid Biased Decision Making? - Most people will pick the one that says 75% lean because it makes people feel
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Unformatted text preview: healthier/better than the 25% fat (even though both are the same) What is the Right Payment Method?-Who is more likely to work out on a regular basis? Mary because she has a monthly reminder-Who is more likely to renew the membership newt year? Mary because she got more use out of it for a good price What is the right price?-Price all the same because the material is not the main part of the product anyways Price Discriminating (legal!)-Find a way to do this without insulting anyone...
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