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Unformatted text preview: locations) Other International Segmentation-Calories are important in Israel but saving $ is more important in India so target these places based on what they find most important PC vs. Mac-Most important: demographic, income, psychographic Targeting Common Several Segments Majority of Smaller Segment Programs tailored to Individuals Positioning How you associate what people think of a product Positioning Maps (x) Orientation [luxury vs. performance] (y) Price (Other) Market Sharebubble size Mapping the Mind Dots- ideal points (where you would like to see it) Positioning Strategies None in red because less for less benefit or just no benefit Green has 5 strategies-More for More :Ritz-More for Same: Lexus-More for Less: Home Depot-Same for Less: Best Buy-Less for Less: Southwest...
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This note was uploaded on 08/30/2010 for the course BUAD 301 taught by Professor Mcnutt during the Spring '08 term at University of Delaware.
- Spring '08