Unformatted text preview: Some can be pulled sooner than 3 months (example: movies)-Insignificant “point of difference”-Incomplete market and product definition-Too little market attractiveness-Poor execution of marketing mix (example: Surge soda drink)-Poor-Bad Timing New product development Idea screening—WWW Average Cost of New Product Cut so many because of cost/expensive PLC-Most products today are in maturity because accepted but no new interest-Sales always higher than profits o Style, Fashion. Fad—graphs Profiles of product adaptors-KNOW chart!...
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This note was uploaded on 08/30/2010 for the course BUAD 301 taught by Professor Mcnutt during the Spring '08 term at University of Delaware.
- Spring '08