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Unformatted text preview: Some can be pulled sooner than 3 months (example: movies)-Insignificant point of difference-Incomplete market and product definition-Too little market attractiveness-Poor execution of marketing mix (example: Surge soda drink)-Poor-Bad Timing New product development Idea screeningWWW Average Cost of New Product Cut so many because of cost/expensive PLC-Most products today are in maturity because accepted but no new interest-Sales always higher than profits o Style, Fashion. Fadgraphs Profiles of product adaptors-KNOW chart!...
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- Spring '08