Intro to Marketing_Herzenstein_Date_051710

Intro to Marketing_Herzenstein_Date_051710 - Light green...

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Green marketing - Makes authentic connection between environment soundness of product and their sustainable business opportunities and policies Challenge: - Hard to convince customers to come along when go green because it is a little more expensive 2 segments:
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Unformatted text preview: Light green: most people; don’t have time or want to give up other things but buy some environmentally friendly stuff Want “change without changing”—not possible Know the price Set Rest of Class was Review-Look at sample Exam 3 on website...
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This note was uploaded on 08/30/2010 for the course BUAD 301 taught by Professor Mcnutt during the Spring '08 term at University of Delaware.

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