Mass Communication and Culture_Dee_Date__030210

Mass Communication and Culture_Dee_Date__030210 - Lecture...

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Major Hollywood Studios Paramount, Columbia, Warner Brothers, Disney, Twentieth Century Fox, Universal Average MPAA Production Costs o Negative costs (production cost) = $71 million o Total = $106 million Big six releases about 20 movies per year NOW THERE IS COMPETITION FROM OTHER MEDIA (videogames etc) *there can never be guaranteed success for actors/actresses even will well known stars Blind bidding Theatre owners forced to bid on a film before it is finished Illegal in some states Pirating DVD copies made illegally o Someone videotapes in a movie theatre Hollywood studios lose about $4 billion per year to pirating Studios have developed a “fingerprinting” system that encodes serial marks on each film print – helps to track down origin of a pirated copy Trade Associations Lobby o Making sure copyrights to their movies are protected o Talk to congress/senate to improve laws in Hollywood
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Mass Communication and Culture_Dee_Date__030210 - Lecture...

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