Mass Communication and Culture_Dee_Date__030910

Mass Communication and Culture_Dee_Date__030910 - o They...

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Selective retention: we are able to remember what information matches with what preexists in our minds ex. for elections, if you are a democrat you are more likely to remember what you hear about Barack Obama vs. what you hear about John McCain Orson Welles’ Radio Drama Advertisers took notice of the power of the radio In some countries, ex Chile, a man died of heart attack from being so scared o Anger from town led people to burn down radio station building 1930-1950 o Ad agencies produced radio shows themselves (easy way to control content) Rise of celebrities o The Lone Ranger o The Shadow o The Green Hornet 1936 – Edwin Armstrong o invented FM radio o RCA (radio corporation association) steals Armstrong’s patents for FM 1947 Competition from Television Watching TV hurt radio dramas because people would rather watch the dramas on TV Led to development of different formats
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Unformatted text preview: o They took 1 genre of music & played only that genre, nothing else o This is how radio survived Arbitron Major ratings company for radio Average persons: number of people listening to radio station for at least 5 minutes Cume: number of people listening to radio station in one week Call-out research: in-house research by radio stations o A hook: most recognizable part of song and have people rate them Morning drive Time when radio has the highest number of listeners 13,000-14,000 radio stations in USA Radio Formats Demographics o Study of composition of population o Have to look at advertisements & target groups Satellite Radio XM and Sirius o Pay per month to get radio with no commercials o Went bankrupt after joining, but recently they are making a profit...
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Mass Communication and Culture_Dee_Date__030910 - o They...

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