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Unformatted text preview: o They took 1 genre of music & played only that genre, nothing else o This is how radio survived Arbitron Major ratings company for radio Average persons: number of people listening to radio station for at least 5 minutes Cume: number of people listening to radio station in one week Call-out research: in-house research by radio stations o A hook: most recognizable part of song and have people rate them Morning drive Time when radio has the highest number of listeners 13,000-14,000 radio stations in USA Radio Formats Demographics o Study of composition of population o Have to look at advertisements & target groups Satellite Radio XM and Sirius o Pay per month to get radio with no commercials o Went bankrupt after joining, but recently they are making a profit...
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- Spring '08
- Mass Communication