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Unformatted text preview: o They took 1 genre of music & played only that genre, nothing else o This is how radio survived ← Arbitron • Major ratings company for radio • Average persons: number of people listening to radio station for at least 5 minutes • Cume: number of people listening to radio station in one week • Call-out research: in-house research by radio stations o A hook: most recognizable part of song and have people rate them ← Morning drive • Time when radio has the highest number of listeners • 13,000-14,000 radio stations in USA ← Radio Formats • Demographics o Study of composition of population o Have to look at advertisements & target groups ← Satellite Radio • XM and Sirius o Pay per month to get radio with no commercials o Went bankrupt after joining, but recently they are making a profit ← ←...
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This note was uploaded on 08/30/2010 for the course COMM 245 taught by Professor Young during the Spring '08 term at University of Delaware.
- Spring '08
- Mass Communication