Mass Communication and Culture_Dee_Date__042210

Mass Communication and Culture_Dee_Date__042210 - Effects...

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Effects of Violent Media Content on Behavior “Minority women are more likely to be shown as victims than men” o Specifically older women, minority women, white women Modeling hypothesis (aggressive stimulation) o TV violence increases aggressive behavior in children o Ex. Average child will see about 1000 murders/year on TV Ex. Average adolescent has seen maybe 18,000 murders on TV YES, we are all desensitized to violence! o Albert Bandura 1) Experiments on Bobo doll (balloon doll with weights at feet) Had adult woman come into lab & hit doll in front of children with sound effects Children reactions were to follow exactly what the woman did Children imitate aggression that they see on TV 2) Experiment with character named Rocky Rocky = bad guy, Johnny = child with toys Rocky takes Johnny’s toys, Johnny tries to stop him, Rocky Took children into lab, question children
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Mass Communication and Culture_Dee_Date__042210 - Effects...

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