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Unformatted text preview: Problems exist with commercials targeting children o Stereotype what children should be doing, toys they should be playing with o Creates tension when parents say no to buying a product o Teach an unrealistic view of the world to children *Para social relationship: media relationship in which the viewer has the illusion that his/her friendship with a media personality is real o ex. General Hospital, people are angry about a situation & they send letters to the character, not the writers of the TV show Children think that if superman can fly & lift a car (situation in Malasia) then they can to many children have been hurt this way or have died ADDICTION TO TV o 1/3 of children said they would give up Dad over However, TV is not always bad. .. o Teaches lessons V-Chips (violence chips) TV sets required to be made with V-Chips...
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- Spring '08
- Mass Communication