Case 3 Jet Blue Airways - Jet Blue Airways 1 Case 3 Jet...

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Jet Blue Airways 1 Case 3 Jet Blue Airways Jet Blue Airways 1. What was David Neeleman’s original strategic vision for JetBlue? Should JetBlue’s strategic vision be revised now that the company has new executive leadership? David Neelman’s original strategic vision was to combine low air fares of a discount airline carrier with the comforts of a small cozy den in people’s homes. Provided was leather seating, free live television, and individual monitors were installed in all seats. Jet blue’s flights
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Jet Blue Airways 2 are at least 70% lower than other airlines or a round-trip. Here as other airlines are usually $600 round trip if not more. 2. What were the key elements of JetBlue’s strategy in 2008? How has the company chosen to attract customers in sufficient volume to earn profits? How does JetBlue offer its customers value? The key elements of JetBlue’s strategy in 2008 were to reevaluate the ways the company was using its assets, reduce capacity and cut costs, raise fares and grow in select markets, offer improved services for corporations and business travelers form a strategic partnership, and lastly increase ancillary revenues. They have chosen to reduce the amount of passengers aboard the planes and cut costs by selling 9 of their A320’s in 2008 which would result in net cash gain of $100 million. They offer the customer’s reimbursements such as vouchers for how ever long the flight was delayed. This is a way to show consumers their services are appreciated by the
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This note was uploaded on 08/30/2010 for the course MANAGEMENT 3467783 taught by Professor Langly during the Summer '10 term at University of Phoenix.

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Case 3 Jet Blue Airways - Jet Blue Airways 1 Case 3 Jet...

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