Theory of Reasoned Action

Theory of Reasoned Action - THEORY OF REASONED...

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THEORY OF REASONED ACTION/THEORY OF PLANNED BEHAVIOR Originators of Model: Icek Ajzen, Ph.D. is a Professor of Psychology at the University of Massachusetts. He received his Ph.D. in Social Psychology from the University of Illinois and has, in past years, been a Visiting Professor at Tel-Aviv University in Israel. He is the author of numerous scholarly articles and, with Dr. Martin Fishbein, has co-authored many scholarly papers, journals and books on the "Theory of Reasoned Action" and "Theory of Planned Behavior." Drs. Ajzen and Fishbein co-authored Understanding Attitudes and Predicting Social Behavior , a book that has been used in many academic settings and in the field of social psychology. Dr. Ajzen's homepage URL is: Martin Fishbein, Ph.D. is a Professor in the Department of psychology and the Institute of Communications Research at the University of Illinois at Urbana, IL. He is a consultant for the International Atomic Energy Agency, The Federal Trade Commission and Warner Communications, Inc. He co-authored with Dr. Ajzen Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. He has written many scholarly books, book chapters and articles. He first started thinking about the role of attitudes influencing behaviors in the early 1960s and in the early 1970s Ajzen joined him and they collaborated and developed the Theory of Reasoned Action and Theory of Planned Behavior. Also conducts research at the CDC in the behavioral intervention branch in the area of prevention. Approximate year of origin: The Theory of Reasoned Action (TRA) was developed in 1967. During the early 1970s the theory was revised and expanded by Ajzen and Fishbein. By 1980 the theory was used to study human behavior and develop appropriate interventions. In 1988, the Theory of Planned Behavior (TPB) was added to the existing model of reasoned action to address the inadequacies that Ajzen and Fishbein had identified through their research using the TRA. Circumstances that led to the model development: The development of the TBP/TPA originated in the field of social psychology. As early as 1862 psychologists began developing theories showing how attitude impacted behavior. Social psychologists continued to study attitudes and behaviors between the year so f 1918 and 1925 saw many new theories emerging. Having their emphasis on attitude and behavior, it can be postulated that this theory grew out of the 19 th century when the field of psychology began to look at the term "attitude". Those theories suggested that "attitudes could explain human actions" (Ajzen & Fishbein, 1980, p. 13). Thomas and Znaniecki were the first psychologists to view attitude as individual mental processes that determine a person’s actual and potential responses. This was when social scientists began to see attitude as a predictor for behavior. Thee ideas remained relatively intact until the early 1960s when many social scientists began to review attitudes and behavior predictors. The following were influential in the understanding of the relationship between attitudes and
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This note was uploaded on 08/30/2010 for the course PSYC 0001x taught by Professor Smith during the Spring '10 term at Abu Dhabi University.

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Theory of Reasoned Action - THEORY OF REASONED...

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