SloganMaker - Marketing Comms.pdf - A service of Timothy R V Foster Tel 44-208-763-2225 Fax 44-208-763-2011 Email [email protected]

SloganMaker - Marketing Comms.pdf - A service of Timothy R...

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A service of Timothy R. V. Foster Tel 44-208-763-2225 Fax 44-208-763-2011 Email [email protected] © 2002 Timothy R V Foster Page 1 What Is SloganMaker™? Easy-to-use system for developing a new slogan yourself. Special 12-page self-administered questionnaire to assist in planning and development of message and preferred slogan style, based on a review of 73 current slogans Requires LineCheck of line so developed Offers optional BizCheck of lines of the category, if required Who is it for? Anyone wishing to develop an effective advertising slogan at minimum cost in the shortest possible time When should it be used? Whenever a new slogan is required What is it for? Provides a carefully thought-out way to develop the right slogan for the job Checks resultant slogan for conflicting uses ( LineCheck – see page 11) Lists slogans of the business category, if required (Optional BizCheck – see page 12) See our website: Need new slogan Order SloganMaker Order BizCheck (if required) Follow SloganMaker process Request LineCheck of result(s) Implement
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A service of Timothy R. V. Foster Tel 44-208-763-2225 Fax 44-208-763-2011 Email [email protected] © 2002 Timothy R V Foster Page 2 How To Use SloganMaker Read the article The Art and Science of the Advertising Slogan. It’s on our website. A downloadable PDF version is available (requires Adobe Acrobat). Order BizCheck of lines of the brand category, if required (special price GBP £125 / US$200 / Euros 200). This provides you with an overview of competitive lines to help you develop your message strategy. See page 12. Use this questionnaire to organize your thinking. Describe your concept, Page 3 Complete the advertising slogan development checklist Page 3 Observe the planning guidelines Page 4 Identify the key benefits Page 5 Review competitive situation Page 6 Check usage requirements Page 6 Determine your preferred style of slogan (check the boxes) Pages 7-10 Take the preferred slogans (the ones you have checked), and Rewrite the preferred slogans so that they work for you Page 10 Allow other ideas to surface Identify a short list of your rewrites Do a Sloganalysis ® diagnostic test on your short list (See our website) Refine and select the winning slogan(s), based on Sloganalysis and your own judgement Order your LineCheck (GBP £250/ US$400 / Euros 400 for one line) from ADSlogans Unlimited – see page 11 Request additional LineChecks (for more lines) at GBP £150 / USD $200 / Euro 200) each – see page 11 Finalize your selection.
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