SloganMaker - Marketing Comms.pdf - A service of Timothy R...

A service of Timothy R. V. Foster
Tel [phone] Fax [phone]
Email [email protected]
© 2002 Timothy R V Foster
Page 1
What Is SloganMaker™?
• Easy-to-use system for developing a new slogan yourself.
• Special 12-page self-administered questionnaire to assist in planning and development of
message and preferred slogan style, based on a review of 73 current slogans
• Requires LineCheck of line so developed
• Offers optional BizCheck of lines of the category, if required
Who is it for?
• Anyone wishing to develop an effective advertising slogan at minimum cost in the shortest
possible time
When should it be used?
• Whenever a new slogan is required
What is it for?
• Provides a carefully thought-out way to develop the right slogan for the job
• Checks resultant slogan for conflicting uses ( LineCheck – see page 11)
• Lists slogans of the business category, if required (Optional BizCheck – see page 12)
See our website:
Need new slogan

Order SloganMaker

Order BizCheck
(if required)

Follow SloganMaker process

Request LineCheck of result(s)

Implement

A service of Timothy R. V. Foster
Tel [phone] Fax [phone]
Email [email protected]
© 2002 Timothy R V Foster
Page 2
How To Use SloganMaker
• Read the article The Art and Science of the Advertising Slogan. It’s on our website.
A downloadable PDF version is available (requires Adobe Acrobat).
• Order BizCheck of lines of the brand category, if required (special price GBP £125 /
US$200 / Euros € 200). This provides you with an overview of competitive lines to help
you develop your message strategy. See page 12.
• Use this questionnaire to organize your thinking.
• Describe your concept, Page 3
• Complete the advertising slogan development checklist Page 3
• Observe the planning guidelines Page 4
• Identify the key benefits Page 5
• Review competitive situation Page 6
• Check usage requirements Page 6
•
Determine your preferred style of slogan (check the boxes) Pages 7-10
•
Take the preferred slogans (the ones you have checked), and
•
Rewrite the preferred slogans so that they work for you Page 10
•
Allow other ideas to surface
•
Identify a short list of your rewrites
•
Do a Sloganalysis ® diagnostic test on your short list (See our website)
•
Refine and select the winning slogan(s), based on Sloganalysis
and your own judgement
•
Order your LineCheck (GBP £250/ US$400 / Euros € 400 for one line) from ADSlogans
Unlimited – see page 11
•
Request additional LineChecks (for more lines) at GBP £150 / USD $200
/ Euro € 200) each – see page 11
•
Finalize your selection.