quiz4 - previous example, heuristics don't always work...

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Heuristics are "rules of thumb", cognitive strategies people use to make selections in the face of data overload. For example, an employer might use the heuristic "long hair means the person is a flake" while making hiring decisions. As in the case of the
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Unformatted text preview: previous example, heuristics don't always work effectively. Some heuristics lead to systematic errors that can be experimentally isolated -- hence they are labeled biases ....
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This note was uploaded on 08/30/2010 for the course MGA 311 taught by Professor Jansima during the Spring '09 term at SUNY Buffalo.

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