MP3 - Table of content Acknowledgment

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Unformatted text preview: Table of content Acknowledgment ....................................................................................................................... 2 Executive summary ......................................................................... 3 Situational Analysis .................................................................................................................... 4 Market description .................................................................................................................. 4 Market overview .................................................................................................................... 4 Consumer behavior ............................................................................................................... 4 Environment ........................................................................................................................... 5 Competition ............................................................................................................................ 5 Market Share (operators) ........................................................................................................ 6 Strategy ....................................................................................................................................... 7 Quantitative objective ............................................................................................................ 7 Qualitative objective .............................................................................................................. 7 New Product ............................................................................................................................... 8 Spectrum (transfer rate) .......................................................................................................... 8 Unique selling points .............................................................................................................. 9 New product development Frame work ............................................................................... 10 Idea generation: ................................................................................................................ 11 Idea screening: .................................................................................................................. 11 Concept development: ...................................................................................................... 11 Product development: ....................................................................................................... 11 Test marketing: ................................................................................................................. 12 Promotional Activities .......................................................................................................... 13 Advertising strategy: ...............................................................................................................
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This note was uploaded on 08/31/2010 for the course MARKETING DF6028 taught by Professor Farha during the Spring '09 term at APIIT.

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MP3 - Table of content Acknowledgment

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