Toyota success boost to lean manufacturing

Toyota success - 4E FRIDAY MAY 4,2007 AUTO'NEWS AUTO HEADLINES The Chrysler Group unveiled a new marketing campaign.Thursday to tout the fuel

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'. " ',', ,1 I I i J I 1 , I , I I j i - .-.--- 4E FRIDAY, MAY 4,2007 AUTO HEADLINES , i 'I I Ads tout fuelefficiency . The Chrysler Group un- veiled a new marketing cam- paign.Thursday to tout the fuel efficiency of its cars and smaIlSUYs. :' The company has already said it is offering salesin- centives on those vehicles this month under its Maximize Y our'Miles campaign. The adswill feature vehi- cles the company saysget around 30 miles per gallon. , TV spotsfor theJeepCom- pass and Patriot 'Wentout May 1,andversionsforthe .,. . Chrysler Sebring, PT Cruiser" and 300 and Dodge Avenger, Caliber and Ch:rrger will be- gin running early next week. ''We created this campaign becauseconsumerswere ' looking for more information" about our fuel~economyrat- ings," GeorgeMurphy, Chrys- ler Group s~nior vice presi- dent of global marketing, said in a statement. . Navistarseeks$2billion The disputebetweenNa- vistar InternationalCorp.and , Ford Motor Co. ratcheted up Wednesday, as Navistar ac-' cused Ford of trying to devel- op its own diesel engine for pickup trucks and sought $2 billion in damages. In a release, Navistar said its contract to supply the Power Stroke diesel engine runs through 2012,but cited "indications that Ford plans to develop its own diesel en-
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This note was uploaded on 08/31/2010 for the course GSC 3600 taught by Professor Verma during the Winter '10 term at Wayne State University.

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