Lecture 6 - Click to edit Master subtitle style 9/1/10...

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Unformatted text preview: Click to edit Master subtitle style 9/1/10 Instructor: Vijay Dakshinamoorthy MGCR 331 Section Information Systems: IT Impacts on Organizations Session 6: Web and Social Media, E-commerce and Emerging Trends 9/1/10 Administrative Items Wiki Assignment l Phase 1 - Due September 21st Excel Pre-lab assignments coming up Guest Lecture and extra credit l Details will be on WebCT AFTER the Lecture Your class ambassadors l Aya Murad l David Rochow l Martina Forteva l Renee Jiang l Stephanie Rossi 9/1/10 Wiki Assignment Group Number 9/1/10 Agenda Review Wisdom of the Crowd l Prediction Markets l Collective Intelligence Technologies Behind Web 2.0 Web 2.0 Trends l Are there any fundamental shifts? l Revisiting Web 2.0 memes l Risks and Opportunities Summary What is Next? 9/1/10 Revie w 9/1/10 In Web 2.0 lingo what is a meme? 6 M e m o r y m e c h a n i s m f o r . . . C o m p u t e r p r o c e s s i n g s p e e d A c l a s s i f i c a t i o n s c h e m e A f e e d o f u p d a t e s o n t h . . . A u n i t o f c u l t u r a l i n f o r m . . . 9% 2% 71% 9% 10% 1. Memory mechanism for information 2. Computer processing speed 3. A classification scheme 4. A feed of updates on the website 5. A unit of cultural information transmitted verbally or through repeated 9/1/10 How is the popularity of blogs reinforced? 7 T h r o u g h t r a c k b a c k s a n d . . . T h r o u g h r e v e r s e c h r o n . . . R e v e r s e C h r o n o l o g y T h r o u g h W Y S I W Y G B a s e d o n t h e t o p i c 59% 10% 8% 14% 8% 1. Through trackbacks and blog rolls 2. Through reverse chronology 3. Reverse Chronology 4. Through WYSIWYG 5. Based on the 9/1/10 What is NOT a key feature of Wikis 8 N o t i f i c a t i o n a n d m o n i t o . . . S e a r c h a b i l i t y R e v e r s e C h r o n o l o g y T a g s W h a t y o u s e e i s w h a t y o . . ....
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This note was uploaded on 08/31/2010 for the course MANAGEMENT MGCR 331 taught by Professor Kunsoohan during the Spring '09 term at McGill.

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Lecture 6 - Click to edit Master subtitle style 9/1/10...

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