This preview shows page 1. Sign up to view the full content.
Unformatted text preview: cooks raw information into signs, embedded with meaning. denotation: actual meaning, defininition connotation: implied meaning, suggestion Cultural Myth: creates and reproduces particular cultural ideas/ideals through sign systems (think disney princesses). Gramsci sees this as part of hegemony Hegemony: ideological struggle for a dominant discourse, often usurps existing dialouges and 'guts' or defangs them in order to sell an idea/product, rendering original ideology meaningless Discourse: production of knowledge through sign systems and shared meanings...
View Full Document
This note was uploaded on 04/03/2008 for the course COMM 101 taught by Professor Jacobs during the Winter '07 term at University of Michigan.
- Winter '07
- Mass Media