Chap001 - Chapter 01 Research in Business Chapter 01...

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Chapter 01 - Research in Business Chapter 01 Research in Business Multiple Choice Questions 1. Which of the following is an example of a business decision maker? A. Politician's election consultant B. Church pastor C. Manager of a non-profit program D. Business manager of a consumer goods product E. All of the above Level: Moderate 2. The acronym, RFP, stands for _____ and refers to the document used to invite research firms to propose ideas for addressing the research needs of the organization. A. Request for proposal B. Recency frequency population C. Research firm proposal D. Recognition of problem E. Recently formed protocols Level: Easy 3. The problem or opportunity that requires a business decision on the part of the decision maker is called a _____. A. Management dilemma B. Research problem C. Challenge D. Measurement approach E. Return on business investment Level: Easy 1-1
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Chapter 01 - Research in Business 4. Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. A. Computer programming B. Data warehousing C. Customer relationships management D. Data mining E. Intervention Level: Moderate 5. The main purpose of a(n) _____ is to share company information and computing resources among internal audiences. A. Decision support system B. Intranet C. Extranet D. Internet E. Data warehouse Level: Easy 6. A private network that uses Internet protocols and the public telecommunication system to share an organization's information, data, or operations the external suppliers, vendors, or customers is called a(n) _____. A. Decision support system B. Intranet C. Extranet D. Internet E. Data warehouse Level: Easy 1-2
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Chapter 01 - Research in Business 7. The question, "Should we do business research?" is often stimulated by data from a(n) _____. A. Data warehouse B. Intelligence system C. Decision support system D. Intranet E. Both B and C Level: Moderate 8. Which of the following is not a possible source of business intelligence? A. Competitor web sites B. Government reports C. Business research reports D. Clipping services E. All of the above are possible sources Level: Moderate 9. Recordings of public proceedings, speeches by elected officials, and information on agency web sites are all examples of business intelligence available from _____ sources. A. Competitive B. Cultural C. Government D. Demographic E. Technological Level: Moderate 1-3
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Chapter 01 - Research in Business 10. Intuitive decision makers tend to base business decisions on _____. A.
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Chap001 - Chapter 01 Research in Business Chapter 01...

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