w05F_Advertising_Budget - Shreveport Motor Mall 2010...

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Shreveport Motor Mall 2010 Advertising Budget Report In order to better control advertising costs for the upcoming year—and thereby assist in controlling overall costs for Shreveport Motor Mall—the Marketing Department has been making great strides to make the most of its advertising budget. Having exceeded its budget from 2008, the Marketing Department is prepared to reduce its total advertising budget for 2010 by working with print vendors to buy paper earlier, and by negotiating with vendors for multi-service discounts. In 2010 the marketing department will reduce its advertising budget from $115,000 to $95,000. This is a decrease of $20,000, or more than 17 percent. For a breakdown of the budget item, see the table below, and the chart at the end of this document. 2008 2009 2010 Catalog $55,000 $60,500 $46,200 Internet 5,000 10,000 20,000 Magazine 30,500 25,000 14,300 Newsletter 3,000 3,500 500 The Shreveport Motor Mall catalog is printed semi-annually and reaches approximately 10,000 customers. Last year, the unit cost for each catalog was $2.75, and the department printed 11,000 catalogs for each print run. The first 10,000 copies were mailed to customers, and the remaining 1,000 catalogs
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