Week 4 -Assignment SWOT Analysis

Week 4 -Assignment SWOT Analysis - SWOT Analysis The Daily...

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SWOT Analysis - The Daily Perc Week 4 Assignment Tracee Flemings 8/22/2010 Michelle Watson BUS 210
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P a g e | 2 SWOT Analysis – The Daily Perc A business plan makes assumptions regarding space, resources and likely competition. If any of these factors are exaggerated or false, the company will fail to make a profit and the investors will suffer a loss as well. Because of this an analysis is needed to determine the feasibility and practicality of the business plan. The SWOT analysis technique focuses on the determining the internal strengths, weaknesses and external opportunities and threats that are possible factors. This analysis will not only help investors to make a good decision in whether to invest in the company, but also can improve the company’s business plan. The business that I chose to do my SWOT analysis on is the coffee kiosk business, The Daily Perc (TDP). This company plans to establish drive thru and mobile coffee shops to offer their signature coffee beverages. They intend to offer high quality beverages created by a highly trained barista, more conveniently than their competitors. This business is highly focused on the commuter, the busy soccer parent or the extensive traveler, those who do not have time on their side. With a highly trained barista on staff, the customer is able to receive their beverages made to their liking and with the speed that they desire. The fact that they are planning to expedite their quality beverages in a racing speed of sixty seconds or less is a serious advantage over their
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This note was uploaded on 09/05/2010 for the course BUS 210 AAGR0RAT39 taught by Professor Watson during the Spring '10 term at University of Phoenix.

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Week 4 -Assignment SWOT Analysis - SWOT Analysis The Daily...

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