Counting-22-Chinas

Counting-22-Chinas - Counting 22 Chinas Among the Countrys...

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Counting 22 Chinas Among the Country s Consumers SEPTEMBER 4, 2009, 12:03 PM ET One China? One dream? Not so, say McKinsey & Co. analysts. The firm counts 22 Chinas, each of them with different aspirations. Of course, the consulting firm isn t being splittist ” — the term Beijing uses to deride anyone seen to challenge its sovereignty. Instead, McKinsey s count is the latest attempt to give its clients insight into what it finds are deep differences in consumer patterns throughout the world s most populous nation. China is a complicated place, says McKinsey analyst Max Magni. It is a continent, not a country. For their latest survey, McKinsey researchers studied 815 Chinese cities along lines including industry composition, government policy, demographic characteristics and consumer preferences. The 22 city clusters population areas anchored by a city it identified in the 2009 Annual Chinese Consumer Study are meant to underscore how the nation has many markets. Its findings are based on face-to-face interviews with 15,000 consumers in 58 cities between last December and
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This note was uploaded on 09/06/2010 for the course ECON ECON0602 taught by Professor Qiu during the Fall '09 term at HKU.

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Counting-22-Chinas - Counting 22 Chinas Among the Countrys...

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